The Marketing/Media Relations Committee is responsible for the oversight of all marketing materials, marketing strategy, and advertising components necessary to inform the public of the event, promote our sponsors, broadly recognize our volunteers, and address any media concerns.

The Committee shall come up with a strategy on how to introduce the concept to the public and work with an advertising agency chosen by the Lehigh Saengerbund to effectively create a design, theme, and visuals necessary to excite the general public.

The Committee shall determine recommendations with regard to posters, promotional materials, brochures, schedules, etc. It will work diligently to create a credentialing system allowing media to come on-site, receive information about the event, and help assist them in creating their story in any way possible.

The Committee shall meet on a regular basis at the discretion of its Chairperson and at a time and location appropriate and suitable for its members.